{"code":0,"success":true,"msg":"ok","data":{"result":{"title":"标准投基础报表常见问题汇总","content":"{\"children\":[{\"blockId\":\"2dfb515fa40d8a876e81b24b4c8d425e\",\"update\":\"500015864_2025-12-25T07:23:17.237Z\",\"type\":\"title\",\"level\":1,\"au\":\"500041396\",\"children\":[{\"au\":\"500041396\",\"text\":\"标准投基础报表\"},{\"au\":\"500015864\",\"text\":\"常见问题汇总\"}]},{\"level\":1,\"blockId\":\"34f8c5de683de54b87aa1d88298ba339\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-04T07:02:07.074Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500015864\",\"text\":\"Q：为什么选择创作者id后，小红星数据无法显示？\"}]},{\"level\":1,\"blockId\":\"9738e7a62016a1332d45aa41fa169747\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-04T07:02:01.120Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500015864\",\"text\":\"A：目前小红星数据还无法关联到创作者，如果需要查看小红星数据建议取消选择「创作者id」后进行查看。\"}]},{\"level\":1,\"blockId\":\"b433517fd8227165ffc38fe701412d01\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-04T07:00:45.591Z\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"ef83e4473db8088008dda8ff5e99cd7c\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：为什么计划暂停之后，还会产生展现和点击量？\"}]},{\"level\":1,\"blockId\":\"e3981bcd9623c5bbd854d50a4f7c289a\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"A：虽然在聚光报表中，用户标记为暂停的计划在正常情况下应该停止投放，但实际上，暂停操作可能存在一定的延迟。这是因为广告系统的更新延迟。广告系统中的某些数据更新和状态同步可能需要一些时间。计划一旦暂停，系统需要在后台进行处理和更新，这可能导致暂停后的短时间内依然会有一些曝光和点击。同时，有些广告的曝光并不是立即产生的，它可能来自于之前的曝光积累，尤其是在展示和点击之间存在一定时延的情况下。用户可能已经看到广告，但并未立即点击，而是在广告暂停后才点击。\"}]},{\"level\":1,\"blockId\":\"1bcd5d2cafb1c854617085bd91f839b2\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"d6e3df9625aef1a18d9bd76d0be07bd4\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：为什么报表页面搜索不到对应删除的计划数据？\"}]},{\"level\":1,\"blockId\":\"2138e092dc167db892aa113bd4257baa\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"A：已删除的笔记数据不显示。\"}]},{\"level\":1,\"blockId\":\"5d07df3cd10987001e4c0c6abf98a900\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"09d18b4454cc816970b2a6e47637c5a3\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：为什么计划报表页面显示的点赞、收藏、评论等数据和小红书APP上显示的数据不一致？\"}]},{\"level\":1,\"blockId\":\"6a05cb8117e344ba88329c951dd1a261\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"A:聚光后台显示的互动量和小红书前端展示的互动量客观上口径是不一样的，出现计划显示互动数据和视频显示的互动数据不一致是正常的。比如取消点赞或者同账户多次点击等很多场景，聚光会重复计算但是app会过滤。以及还有一些情况，比如笔记a是广告，客户看完后进入主页看了笔记b并进行互动，为了全面地度量笔记带来的商业化价值，聚光侧暂时认为这是广告带来的。\"}]},{\"level\":1,\"blockId\":\"ff1c4e997f665439decbdee96a3d903b\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"6c81d9cb758d345beff555d2cb4d3047\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：客户某计划与单元层级显示有消耗，并且数据对的上，但创意层级显示无消耗/或者与计划or单元层级的数据对不上，这是为什么？\"}]},{\"level\":1,\"blockId\":\"191f4c411c2aab13b9e53a02ec9dfa0e\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"A：先检查该计划下是否有已删除的创意——进入创意层级，进行「创意状态-已删除」的筛选。\"}]},{\"level\":1,\"blockId\":\"3b225e6172e70da399b21aace48d264f\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"b180aa96abb8d84db7ea41c34fca6826\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：为什么近xx天聚光后台和商家后台成交、rgmv等数据不一致？\"}]},{\"level\":1,\"blockId\":\"7944fd8c6139975bae9246beb1157c30\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"A：电商后台是按下单时间归因，聚光是点击归因的，所以无法筛选同一时间范围比较。举例：聚光后台5号某条计划显示的gmv数据，是5号之后，7天内归因到这条计划的所有下单金额。\"}]},{\"level\":1,\"blockId\":\"69d22f76f52e41475ce67a4aff5afb36\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"a0bcfe268798b408d7baa7b8ee6fd4de\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：为什么投放报表中笔记层级数据小于账户/计划层级数据\"}]},{\"level\":1,\"blockId\":\"89540a47e9301c8886c475db39fbf694\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"A：已删除笔记数据不显示。\"}]},{\"level\":1,\"blockId\":\"fc174004be2d743d278a7d82cde7b0f1\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"598385b6ba3983088d17832967ffe69f\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：账户下计划主要为商品销量计划，但是相关商销数据均为0？\"}]},{\"level\":1,\"blockId\":\"686bc028bd112daed38b9cff468c95fb\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"A：当报表数据显示未0时，表示未获取到相关数据，如果有实际GMV产生，可提供订单号供追溯GMV去向。\"}]},{\"level\":1,\"blockId\":\"f276024790d45b88299662133fb7ca1a\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"226e9cc6c170ff212f753410183d8f62\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：为什么从单元层级下载数据和精准定向下载的数据，消耗对不上，精准定向+关键词≠所有？\"}]},{\"blockId\":\"d67e0e5fcd25607d9241b4041645899e\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"au\":\"500041396\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"A：精准定向+关键词并不等于所有，还有人群包的消耗，基础定向的消耗等等。\"}]},{\"blockId\":\"719cc0605867adbf41db165f3967f75d\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"au\":\"500041396\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"e2a05f90bb780570f5e61667f82ced4c\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：客户某计划与单元层级显示有消耗，并且数据对的上，但创意层级显示无消耗/或者与计划or单元层级的数据对不上，这是为什么？\"}]},{\"level\":1,\"blockId\":\"0a00bed55e4ff118eb075c28149bf98a\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"A：先检查该计划下是否有已删除的创意——进入创意层级，进行「创意状态-已删除」的筛选。\"}]},{\"level\":1,\"blockId\":\"45653efe610e00fe5d60de8cbf47f027\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"e0c4dcc57e6244e4288025c234a80573\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：为什么「产品种草」计划中的创意并没有挂产品链接，没有添加任何转化组件，还会有rGMV和进店访问量？\"}]},{\"level\":1,\"blockId\":\"56fabff8bb10de1b47a6c0a06d4b31c4\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"A:  因为账户开通了“产品种草查看ROI”的权限，用户点击广告后去店铺购买，会归因到广告产生的rGMV。\"}]},{\"level\":1,\"blockId\":\"b20e6ecaf0f61bcfcd1e5611e8e54aca\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"text\":\"\"}]},{\"level\":1,\"blockId\":\"08d32178d7ace9cee6867e42fcd289c1\",\"au\":\"500041396\",\"update\":\"500041396_2025-12-19T08:45:43.938Z\",\"type\":\"paragraph\",\"children\":[{\"au\":\"500041396\",\"text\":\"Q：为什么数据-广告创意-精准定向和关键词的详细数据无法导出？\\nA：如果用户选了“转化时间”作为口径，那么报表不支持细分“精准定向”，可以让用户选择“计费时间”后再进行查询  + 投放模式不能选。\"}]},{\"type\":\"paragraph\",\"level\":1,\"blockId\":\"74755ed659c7f7b2c894aff2563fb255\",\"au\":\"500015864\",\"children\":[{\"text\":\"\"}]},{\"type\":\"paragraph\",\"level\":1,\"blockId\":\"445573f7741df9f9599f507855363c10\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：为什么计划暂停之后，还会产生展现和点击量？\"}]},{\"type\":\"paragraph\",\"blockId\":\"5591d5971a462fae67932fa6870e9eda\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"A：虽然在聚光报表中，用户标记为暂停的计划在正常情况下应该停止投放，但实际上，暂停操作可能存在一定的延迟。这是因为广告系统的更新延迟。广告系统中的某些数据更新和状态同步可能需要一些时间。计划一旦暂停，系统需要在后台进行处理和更新，这可能导致暂停后的短时间内依然会有一些曝光和点击。同时，有些广告的曝光并不是立即产生的，它可能来自于之前的曝光积累，尤其是在展示和点击之间存在一定时延的情况下。用户可能已经看到广告，但并未立即点击，而是在广告暂停后才点击。\"}]},{\"type\":\"paragraph\",\"blockId\":\"934cefd5dcac2992c8e881297fa7cec2\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"blockId\":\"1bb6d9386bec520be8708213cc957b95\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：为什么报表页面搜索不到对应删除的计划数据？\"}]},{\"type\":\"paragraph\",\"blockId\":\"75d982462bde7bfa7984c18a2df0ddbf\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"A：已删除的笔记数据不显示。\"}]},{\"type\":\"paragraph\",\"blockId\":\"3f73f0d1ca572d87af73f39aea3867dc\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"blockId\":\"82c73fd16d25c44a6a00f079102fcbfe\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：为什么计划报表页面显示的点赞、收藏、评论等数据和小红书APP上显示的数据不一致？\"}]},{\"type\":\"paragraph\",\"blockId\":\"7c8d775afb414db34919209fa34e6bd5\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"A: 点赞量指标的口径在聚光和小红书前台笔记的口径是不一样的，主要表现为\"}]},{\"type\":\"paragraph\",\"blockId\":\"bdcd540a9e397f868b0b3856c0b311b7\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"1、聚光有其广告计费逻辑，最大的数据差异点主要由「用户通过这个笔记进入个人主页，点赞其他笔记，该其他笔记的点赞行为也会被计算到这个笔记/创意点赞数据上」，而c端只计算该笔记自身的点赞行为\"}]},{\"type\":\"paragraph\",\"blockId\":\"ff9cd97b856594d6d6f04fe7ad6426ab\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"2、两个平台的反作弊逻辑不完全一样，具体逻辑复杂不变赘述，除非有极小概率的恶意攻击流量出现，否则差异不会很巨大可放心\"}]},{\"type\":\"paragraph\",\"blockId\":\"2a69f475f9075fa3555ee7f18ff39909\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#333333\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"blockId\":\"911d7b1cfa28055d4b4f270550a2ecc3\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：客户某计划与单元层级显示有消耗，并且数据对的上，但创意层级显示无消耗/或者与计划or单元层级的数据对不上，这是为什么？\"}]},{\"type\":\"paragraph\",\"blockId\":\"32b29768f65c67968544e7bda7da8e38\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"A：先检查该计划下是否有已删除的创意——进入创意层级，进行「创意状态-已删除」的筛选。\"}]},{\"type\":\"paragraph\",\"blockId\":\"001dfaab818d7e1c05f4f362cbf0159b\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"blockId\":\"f748d8ec6164bf1c49ca7038acb16970\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：为什么近xx天聚光后台和商家后台成交、rgmv等数据不一致？\"}]},{\"type\":\"paragraph\",\"blockId\":\"5d3ef8df53d96e0736f926a8d989f3b7\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"A：电商后台是按下单时间归因，聚光是点击归因的，所以无法筛选同一时间范围比较。举例：聚光后台5号某条计划显示的gmv数据，是5号之后，7天内归因到这条计划的所有下单金额。\"}]},{\"type\":\"paragraph\",\"blockId\":\"a257aafff4e8d680fc004f0f5299485b\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"blockId\":\"655b6a28eca772691d9655a4dfc26e77\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：为什么投放报表中笔记层级数据小于账户/计划层级数据\"}]},{\"type\":\"paragraph\",\"blockId\":\"9ef4e98358b0ef75684652ebfb91582b\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"A：已删除笔记数据不显示。\"}]},{\"type\":\"paragraph\",\"blockId\":\"a38b3b7f7b1771a2c60695ec2bcbd6a8\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"blockId\":\"c4356ada7f083d7bb1812733c73fb970\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：账户下计划主要为商品销量计划，但是相关商销数据均为0？\"}]},{\"type\":\"paragraph\",\"blockId\":\"3236a448de10e5ada70212becf77b4d9\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"A：当报表数据显示未0时，表示未获取到相关数据，如果有实际GMV产生，可提供订单号供追溯GMV去向。\"}]},{\"type\":\"paragraph\",\"blockId\":\"b15591ae44517ba052dde86b12a092ac\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"blockId\":\"4038b8765e940503dbcde6b45a240976\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：为什么从单元层级下载数据和精准定向下载的数据，消耗对不上，精准定向+关键词≠所有？\"}]},{\"type\":\"paragraph\",\"blockId\":\"dac5d86eb53c4db323c86ddd690ba4e2\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"A：精准定向+关键词并不等于所有，还有人群包的消耗，基础定向的消耗等等。\"}]},{\"type\":\"paragraph\",\"blockId\":\"8f91c0947e62d939a1b437938894e83d\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"blockId\":\"89548a08a4ffa876a93cd07579065391\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：客户某计划与单元层级显示有消耗，并且数据对的上，但创意层级显示无消耗/或者与计划or单元层级的数据对不上，这是为什么？\"}]},{\"type\":\"paragraph\",\"blockId\":\"000240bd185b33b839e3d13f4a354309\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"A：先检查该计划下是否有已删除的创意——进入创意层级，进行「创意状态-已删除」的筛选。\"}]},{\"type\":\"paragraph\",\"blockId\":\"fe8e93426b947ff1016256fa98a4a57d\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"blockId\":\"25b899ab791d6e6219b43301c6f90a0f\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：为什么「产品种草」计划中的创意并没有挂产品链接，没有添加任何转化组件，还会有rGMV和进店访问量？\"}]},{\"type\":\"paragraph\",\"blockId\":\"6b7b9b62cef2927b05b9e5249fa2e3e4\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"A:  因为账户开通了“产品种草查看ROI”的权限，用户点击广告后去店铺购买，会归因到广告产生的rGMV。\"}]},{\"type\":\"paragraph\",\"blockId\":\"c2347e197b522a7815cca3b2bfa971c9\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"blockId\":\"8f979b5a437d8eec8a72980467d3f242\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#000000\"},\"au\":\"500015864\",\"text\":\"Q：为什么数据-广告创意-精准定向和关键词的详细数据无法导出？ A：如果用户选了“转化时间”作为口径，那么报表不支持细分“精准定向”，可以让用户选择“计费时间”后再进行查询  + 投放模式不能选。\"}]},{\"type\":\"paragraph\",\"blockId\":\"ae81c207b154e91687943d069f6ab3d9\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-23T08:47:31.044Z\",\"children\":[{\"color\":{\"color\":\"#333333\"},\"au\":\"500015864\",\"text\":\" \"}]},{\"type\":\"paragraph\",\"level\":1,\"blockId\":\"4821f91ea754c111dd595ef2bf24844f\",\"au\":\"500015864\",\"update\":\"500015864_2026-01-08T02:55:47.421Z\",\"children\":[{\"text\":\"\"}]}]}","updateTime":1769158051044}}}